designedmemory came up with a much better solution. Instead of trying to get exactly 3 columns in the layout, the columns are sized just a fraction to be less than the ideal. Then the images are sized to be just a little bit bigger to cover the gap. Brilliant!
Sure it was the coldest winter on record and our flights got grounded (and some kid’s tongue got stuck to a pole) but that didn’t stop us from hitting the icy streets of New York to shoot the AW11 collection for Portmans. Working with world-renowned photographer Matt Jones and Girl On Top Abbey Lee, the New York Chill campaign included print advertising, fashion film, and in-store imagery.
Providing customers with unique access to exciting imagery, Surface View creates high quality bespoke murals to suit any environment. Working with independent design strategist Lucy Woodward, we identified the need to position Surface View as an aspirational, design-led brand, developing a sophisticated language and an elegant, contemporary identity to reflect their positioning.
Our starting point for the identity was the copy “Mirror, mirror on the wall, where’s the best creative work of all?” which summed up the D&AD show. Mirrorboard, foiling and copy written in reverse made this an interesting set of marketing materials. The perspex display case proved to be a stylish solution to the annual problem of work disappearing. The cool silver and minimalist design of the exhibition echoed the sophistication of the work on show.
Dan Martensen shot H&M Fashion Against Aids 2012 campaign and directed the accompanying short film. FAA is a yearly collection created by H&M to rise funds and create awareness about HIV and AIDS among the young.